Reaffirming Hospice through a New National Campaign Begun by NHPCO

The National Hospice and Palliative Care Organization has contracted with Hill + Knowlton Strategies to develop and launch a “Reaffirming Hospice Campaign.” This national campaign will reinforce the vital importance and quality of hospice to policy makers, healthcare professionals, and baby boomers.

This one-year campaign begins later this month with a qualitative research phase and focus groups. The campaign will then move on to quantitative research, campaign development and execution over the subsequent several months. The first phase of the campaign will help policy makers gain a thorough understanding of the complex issues surrounding hospice care delivery, so decisions made are both fiscally sound and programmatically correct. The second phase will focus on motivating healthcare professionals to refer to hospice earlier while motivating consumers to request it.

Read NHPCO's press release online.