Carrying Hospice Messages to New Audiences

In recent weeks, millions of people have had the opportunity to learn more about hospice and palliative care through outreach and efforts of the National Hospice and Palliative Care Organization and National Hospice Foundation.

American Airlines - Travelers in business and first-class on American Airlines will see a short film that may challenge everything they think they know about hospice care.  The new video portrays the meaningful moments that can still happen, despite a life-limiting serious or terminal illness and shatters the myth that choosing hospice is “giving up.”  The video shows real hospice patients from across the U.S. who kept on living fully and cherishing special moments spent with family and friends. 

The film will be broadcast to approximately a quarter-million travelers this fall, on more than 5,800 American Airlines video-equipped flights. It will also be shared via the National Hospice Foundation and social media sources to help people understand the many benefits of hospice and palliative care.

Costco Members - NHPCO worked with the editor of Costco’s member publication, Costco Connection, sharing information about hospice care in the November issue’s Health Calendar column. November is National Hospice and Palliative Care Month and the Costco Connection health tip provided key messages about hospice care.

The online version of the November Costco Connection includes a link to an educational video “What is Hospice?”  It addresses common questions many people have, including: “When is it time for hospice?” and “How can hospice help a patient and family?”

To learn more about hospice and palliative care or to find a provider in your area, visit the Moments of Life website.