This one-year campaign begins later this month with a qualitative research phase and focus groups. The campaign will then move on to quantitative research, campaign development and execution over the subsequent several months. The first phase of the campaign will help policy makers gain a thorough understanding of the complex issues surrounding hospice care delivery, so decisions made are both fiscally sound and programmatically correct. The second phase will focus on motivating healthcare professionals to refer to hospice earlier while motivating consumers to request it.
Read NHPCO's press release online.