In celebrating the 40th anniversary of hospice care in the
United States, NHPCO is excited to
introduce a new national campaign, “Moments
of Life: Made Possible by Hospice,” that will show all Americans that hospice focuses on living and enables
special moments and memories at the end of a life for patients and loved ones.
A father’s final
wedding dance with his daughter; a Veteran’s visit to the WWII Memorial; the
opportunity to bring an infant daughter home; an afternoon tea party with
grandchildren… these are only some of the moments made possible by hospice.
The Moments of
Life awareness campaign will feature stories gathered by hospices across the
country of patients and families experiencing hospice care first hand. The
stories will take the form of videos, photos, audio recordings and text and
will offer a vibrant cross-section of different perspectives of hospice.
“In this
campaign, we are looking for real stories that show patients’ abilities to ‘do
more’ as a result of their experience on hospice,” said Anita Brikman, senior vice
president of communications for NHPCO. “No matter what format is used, these
stories should show America that even when you’re dying, there is still a lot
of living to do.”
For many who have
not seen hospice in action, it has become a common misconception that hospice
patients are merely lying in bed, waiting for their end to come. For families
who have experienced hospice, they see the focus is not on dying—it is about living
as fully as possible. Hospice not only
provides the highest quality care, it affords more moments, memories and opportunities.
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