NHPCO Launches Social Media Campaign for Hospice and Palliative Care Community

NHPCO launched a new social media campaign today called #hapcFacesOfCaring. The campaign is specifically designed for hospice and palliative care providers to share their experiences from the field as they continue to provide care during the COVID-19 health care crisis. 

The pandemic has created many challenges for the hospice and palliative care community. Providers face many unknowns, lack of equipment, and exposure to the virus itself, but remain deeply committed to providing care to their patients and families despite the crisis. Through #hapcFacesOfCaring, providers will be able to share a mixture of positive and authentic stories from the field capturing the true moments that comprise a day in the life of a hospice and palliative care provider.  

Within hours of launch, providers began sharing a wide variety of content including selfies in masks, a team in a prayer circle, and a staff member taking a moment with a pet therapy dog. 

“We hope this campaign will create a sense community among providers who are in the field, allowing them to see one another and to know that they aren’t alone during this challenging time,” said NHPCO President and CEO Edo Banach. “Hospice and palliative care professionals are already rising to the challenge, navigating this new reality with limited resources and many unknowns all while ensuring their patients and families are cared for. We want to highlight their good work and commitment.” 

People can participate in #hapcFacesOfCaring in two ways.  

1. They can post their photos and a description on their own social media accounts and use the hashtag #hapcFacesOfCaring.  

2. They can be filled out the online form. Those submissions will be shared on NHPCO social media channels.  

To learn more about NHPCO’s #hapcFacesOfCaring go to www.nhpco.org/faces-of-caring.